Case Study - E-commerce - Imprixme

Google Ads advertising for printing services.

Before AdsToGrow

Imprixme, one of the largest printers in Quebec, has an online store that generates a large portion of its sales. It contacted us to improve the growth of its online sales through Google Ads, which it already managed itself.

From the beginning, we noticed that the client was not measuring their conversions. They didn’t know the number of emails received, phone calls received, or purchases made through Google Ads. They knew the number of visitors and measured their sales through their accounting software.

We took 1 month to gather conversion data after implementing the right tools and discovered that the client’s campaigns were not the source of their sales. With this vital information, we rebuilt their content and keyword strategy.

After Our Interventions
Google Ads

The client started receiving inquiries, calls, and purchases for as little as $15. The new campaigns outperformed the old ones by 100x the performance.

0 + in 5 months

Calls and Messages

0 $

Cost per contact

0 $

Average sale

Presentation of Imprixme

Since 2007, Imprixme has been innovating in the printing market. They have also won “Consumer’s Choice” 3 years in a row in 2021, 2022 and 2023.

In 2024, President André Bouchard wanted to improve the performance of his online store after noting the importance of the Internet in his sales results.

The AdsToGrow Method:
André made his e-commerce profitable

The 4 Axes
The AdsToGrow Method
Other Google Agencies
1. Strategy
Custom Strategy
Fixed plans
2. Content
Approved publications
Published without approval
3. Results
Proof for each call and email
received
Vague reports
4. Follow-ups
Regular, in person
Rare, by email

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